Salsa Scoop

The Email Gnome: Shrink Your Images

Welcome everyone, to the first installment of The Email Gnome. I’ll be giving you tips and tricks to make your email blasts faster, better, and more reliable.
 
Being a gnome, I’m a fan of all things small, and email blasts are no exception.

Small is beautiful.

The larger an email blast is, the longer it takes to send, and the longer it takes for your recipients to download. Large emails also increase the suspicion of spam blockers and filters, and increase complaint rates because of downloads timing out.

The optimum size for an email blast is under about 25 Kilobytes (KB), and the maximum size of an email blast is about 250 KB. As an example, a recent Friday Fiesta email was about 8 KB.

In terms of size restrictions, don't worry much about text: type away until your heart’s content, and you won't have to worry about your e-blast being too big. (I'd keep it brief, as your supporters are unlikely to want to read a novel in their inbox. But if they did want to, you could send an entire text version of Charles Dickens' A Christmas Carol, and it would top out at only 177 KB!)

Where you really get into trouble is with pictures and images, especially the high-resolution ones that you or someone else took with a fancy digital camera. While these look awesome on your computer screen, they can slow email to a crawl.
 
Which brings us to today’s topic: image resizing.

 

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01:56 PM Mar 12, 2010 - 2 comments permalink

Salsa Weekly Highlight: Schedule regular exports of reports

(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every Wednesday!)

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Last week, I shared highlighted Salsa's ability to automatically email you query results on a regular schedule.

This week, we'll take a look at that exact same feature in reports.

Schedule recurring exports of Report results

Just as with queries, for reports you need to execute regularly, you can let Salsa do the work for you by scheduling them to run automatically.

 

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03:03 PM Mar 11, 2010 - 0 comments permalink

Salsa Weekly Highlight: Schedule regular exports of query results

(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every Wednesday!)

It's the "Weekly Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, I wanted to flag another oft-overlooked feature that's actually been in Salsa for a while.

Schedule recurring exports of Query results

Almost all Salsa users take advantage of Queries to segment or export their supporter lists.

For queries you need to execute regularly, you can let Salsa do the work for you by scheduling them to run automatically.

 

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04:13 PM Mar 03, 2010 - 0 comments permalink

The State of the Internet

Light, but provocative, this video is making the rounds: the state of the Internet at the end of the Aughts.

I guarantee a few of the numbers in here will arch an eyebrow. (The video is also an interesting template for the engaging presentation of dry facts and figures...)

 

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11:45 AM Mar 02, 2010 - 0 comments permalink

Salsa Weekly Highlight: Break down email performance by group

(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every Wednesday!)

It's the "Weekly Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We've been sharing a slew of new Salsa features with you lately, but Salsa also has a lot of great tools that have always been there.

This week, a feature you might not have noticed or taken advantage of (though hopefully you have!):

Email Open and Click-Through Rates by Group

You probably already know all about retrieving Email Blast performance numbers in the Email Summary Report.

Did you know the summary report also allows you to break down email performance metrics among any subset of your list?

 

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06:05 PM Feb 24, 2010 - 1 comments permalink

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