Salsa Scoop
Friday Funnies
A hilarious look at the peculiarity of a "how do you use" search on Google entitled Google the Magnificent. I can't re-create the funny so check it out.
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12:00 PM Feb 17, 2006 -
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My Click-Through Rate Can Beat Up Your Click-Through Rate
There are plenty of statistics available about list performance in DemocracyInAction and similar tools. One of the most common questions about them is: how do we know if the numbers are good or bad? Is my open rate typical for the sector? Unusually high? Shockingly low?
It's a hard question to answer in the abstract for a couple of reasons. First, these sorts of numbers are highly variable with the type of organization (or the type of messaging). Local lists, for instance -- or messages by a national organization referencing a local issue -- perform much better than national lists. Second, the space is so fast-moving that industry-wide numbers have very short half-lives.
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03:30 PM Feb 15, 2006 -
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Sex Study: Internet As 'Social Lubricant'
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10:00 AM Feb 15, 2006 -
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Watch out Amsterdam, the Bloggers are Coming!
Blogads.com and Holland.com are web 2.0 ready! They've selected 25 bloggers of varying pop-culture appeal to participate in Bloggers in Amsterdam '06. The progressive blogging community will be represented by the likes of AMERICAblog and TalkLeft.
No
blogging about the trip will be required--but in exchange each blogger
will be interviewed about the trip (the Dutch Tourism Board may be
using this for online/offline promotions), give Holland.com one month
of premium adspace, and put the "Bloggers in Amsterdam" logo in their
nav bar for one year. The mantra here is transparency. In exchange,
bloggers get a free roundtrip flight, a 5 night complementary stay in a
posh Amsterdam hotel and an I amsterdam Card.
Of course, they DO hope that the bloggers write about Amsterdam, probably especially Pink is the New Blog, one of the lucky 25.
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05:00 PM Feb 13, 2006 -
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Slouching Towards Brazil
“The personal life of every individual is based on secrecy, and perhaps it is partly for that reason that civilized man is so nervously anxious that personal privacy should be respected.†-Anton ChekhovThat
gossamer illusion of privacy we hold so tight and scrutinize so
unwillingly suffered a chill wind from the desert of the real this
week. This past Thursday, Google announced a desktop search "feature"
which transmits contents of your hard drive
to the "don't be evil" folks. That same day, the Christian Science
Monitor reported on a massive cyberspace data-mining operation (directed at whom?)
reassuringly named ADVISE
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10:30 PM Feb 12, 2006 -
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