Salsa Scoop

3 Ways To Use Geographical Data to Organize

So you have supporters from all over the country--who all care about a million different things. They all have different priorities, they all have different interests, and they all hail from different places--so how can you target all of these different constituencies without diluting your core message?

1. Its all in the details--each supporter of your organization is like a big puzzle and the more details you have, the more you can effectively target your supporters. Having a detailed profile is essential to targeting your supporters.

For example, knowing that "John Doe" is a 20 year old college student in Charlottesville who cares deeply about a number of issues and enjoys your occasional emails, but absolutely won't volunteer or donate to your cause. It's beneficial to him because you won't have to bother him unnecessarily and it's beneficial to your organization because it saves you valuable time and money. So, if I wanted to find supporters like John, I might create a query that looks like this: 

On opposite spectrum, knowing that "Jane Doe", John's mother, is a super volunteer in Charlottesville who specifically cares about saving Charlottesville's endangered albino grasshopper is equally essential--she can not only help ... 

Read more...

04:14 PM Jan 13, 2011 - 1 comments permalink

Salsa Weekly Highlight: Salsa Actions for a new Congress

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

The start of an odd-numbered year means the start of a new legislative season: a great time to take a look at Salsa's Action tools. Federal and state legislative contact data is up-to-date with new representatives, so your supporters can send district-matched constituent advocacy messages with confidence!

Today, we'll show how to make "thank-and-spank" Actions where different lawmakers get different types of messages -- praising them for supporting your bill, or criticizing them for voting against it, for instance.

Image: Creating a Multi-Content Targeted Action
 

Read more...

02:02 PM Jan 13, 2011 - 4 comments permalink

London Calling
Organizing knows no borders, so I was so excited to help the great folks over at the Trades Union Congress, i3 Strategies, and Netroots Nation organize the first Netroots UK conference!
 

Read more...

03:12 PM Jan 11, 2011 - 0 comments permalink

Updates to Legislative Data in Actions

Updates to federal and some state legislative info occurred today if you're using our standard Actions package (data provided by our vendor KnowWho). We'll have another update to our state legislative info mid-month. Today's update is a special one meant to accommodate the new federal legislative session beginning this week.

Here is a breakdown of what state legislative info you will find in this update:
Happy Organizing!
 

Read more...

04:45 PM Jan 10, 2011 - 15 comments permalink

Friday Fiesta: thanks, gifts, and more thanks

Happy Friday, and Happy New Year!

I hope you all had a lovely holiday season. Favorite gifts at our house were a train set, a toy tractor, and a big bag of yarn. Ooooh, the possibilities.

Speaking of gifts and possibilities, Salsa's especially thankful for you  and we're looking forward to more changes in 2011.

Commons comments

Did you check out our top ten weekly highlights of 2010? I'm still...

 

Read more...

04:18 PM Jan 07, 2011 - 484 comments permalink

Page: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190