Salsa Scoop

Friday Fiesta: queries, templates, and costume prep

Happy Friday!

It is not yet the end of October, though as my email subject line suggests I have costumes on the brain. Do you have any thoughts on how I should dress my two-year-old for Halloween?

Commons comments

We have a snazzy new email template for our weekly highlight, so if you were so excited by the prettiness that you forgot to check out the content, we featured query options on email statistics, which could come in handy.

While you're thinking about email statistics...

 

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12:04 PM Oct 08, 2010 - 1 comments permalink

Be Open to Segmentation

I get a lot of questions about “unread” email, low open rates, and how that affects deliverability. There’s a lot going on here and many parts to this rather complicated issue.

What is an open?

Salsa counts emails as opened if they download a (virtually invisible) 1x1 pixel image. So, this means folks have to have images enabled to register an email “open”.

Sadly, there’s not really a better way to handle this sort of tracking. What that means is your “open rate” for emails counts fewer people than have actually viewed the email.

 

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03:21 PM Oct 07, 2010 - 0 comments permalink

Salsa Weekly Highlight: Query on Email Statistics

(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every week!)

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. (This week, delivered under brand-new virtual letterhead.) As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, we've added a feature to your Query tool: the ability to query and target based on an individual's email statistics.

 

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09:44 AM Oct 07, 2010 - 0 comments permalink

Friday Fiesta: holidays, cookies, and chocolate chips

Friday Friday Friday, la la la la la...

Trust me, that song I just made up is super-catchy.

Tis the season to fundraise! We have several upcoming fundraising webinars, including a training on how not to ruin your holidays, making the most of the season, and oh, in case you need the basics, check out a Donations 1 webinar.

 

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12:06 PM Oct 01, 2010 - 2 comments permalink

Salsa Weekly Highlight: Avoid Composing in MS Word

(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every week!)

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, I just wanted to remind you to avoid copying and pasting from Microsoft Word into Salsa (and probably into most any other online design tool you might use).

I know, I know. It looks like it should work. Lay out page in familiar Word interface, copy, paste it into web page or email blast. Easy, right?

Unfortunately, appearances are deceiving in this case.

 

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03:54 PM Sep 29, 2010 - 4 comments permalink

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