Salsa Scoop

E-xemplar: Ways to Make Legislative Campaigns Suck Less

My fondness for liberals, smart people, and Wisconsin politicians (not to mention good food) aided in my decision to read the Environmental Working Group's recent email on their Organics Petition. Even though Development Associate David (no, I didn't realize that was his title until I searched their site) once spent a good amount of a phone call laughing at my Wisconsin accent when I was trying to explain tags, I enjoy working with the EWG. But even more notably, I enjoy well-crafted campaigns. This action nicely displays a few ways to make them suck less (albeit in the service of an uphill struggle):

Step 1: Pictures are worth a thousand words.

This video was short, energizing, and provided a terrific visual of the support already behind the bill. It's one thing to be told about an issue, but to see an example of what an organization is already doing is quite motivational.  

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03:51 PM Aug 06, 2007 - 3 comments permalink


The Cycle of Netroots Life

At least the healing, back-to-fundraising process can begin in the bosom of YearlyKos, whose namesake shared these observations on FISA capitulation day:
We are a full-fledged partner in the progressive coalition ... with our allies in the labor movement, our friends in the issue groups, and our party leadership. ... [E]arly hostility – based on substantive differences – is now giving way to new respect and trust.
We in the club, yo! What's systematic, institutional betrayal if not a call for more and better Democrats?  

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07:55 AM Aug 05, 2007 - 6 comments permalink


A Year's Supply of Salsa

Last week we announced the recipients of our first DIA Empowers grants. You can read all about the new kids on the block. We're tickled pink that programs like this one are possible, and already planning for our next round of grants.  

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04:05 PM Aug 02, 2007 - 4 comments permalink


Either Someone Beat Akismet

... or I became incredibly popular overnight. Still, much love to Akismet, whose current count of spam comments caught is 92,315. I feel more popular already. Just not as popular as e.politics

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08:52 AM Jul 19, 2007 - 4 comments permalink


Basic HTML E-mailing: The Domains Senders Must Test

A recent conversation about the vagaries of HTML e-mail on the Progressive Exchange mailing list prompted some good conversation about a perennially vexing topic: how do you keep your hard-won html design rendering properly in your recipients' mailboxes? Short answer: you probably don't. For coders who like to get into it, I've been in the habit of recommending the exhaustive sleuthing done by sorta-competitor Campaign Monitor (for instance), which blogs the bejeezus out of the issue and has great resources like 30 free design-compliant templates that might shortcut the process. The thumbnail version for the rest of us is that there's no orthodoxy. Like 4th century heretics, every e-mail provider has its own slightly different standard which on pain of hellfire and junk filtering is incompatible with every other provider's standard. What's a small organization without the luxury of coding line-by-line styles to do?  

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11:24 PM Jul 17, 2007 - 143 comments permalink


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