Salsa Weekly Highlight: Break down email performance by group

Posted by Leslie Hall  

06:05 PM Feb 24, 2010

(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every Wednesday!)

It's the "Weekly Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We've been sharing a slew of new Salsa features with you lately, but Salsa also has a lot of great tools that have always been there.

This week, a feature you might not have noticed or taken advantage of (though hopefully you have!):

Email Open and Click-Through Rates by Group

You probably already know all about retrieving Email Blast performance numbers in the Email Summary Report.

Did you know the summary report also allows you to break down email performance metrics among any subset of your list?

Just select any Salsa group from the picklist at the very top of the page, and click "Retrieve Subset Report".

Voila! Solve (and quantify) the mysteries of your email list ... such as:

• Do state-specific messages generate more click-throughs among in-state supporters?
• Are event attendees more or less likely to open action alerts?
• Did a test version of your subject line do better or worse with existing donors?

Best of all, you can filter by any group regardless of whether it predates the email message. Just use the Supporter section's group-building tools to populate a new group, and you'll instantly have months or years of historical data on its members' email performance right at your fingertips!

Add a comment

no "subsets of data" in our salsa

CHAMP — 04:22 PM Feb 26, 2010

This would be *great* but ... this "subsets of data" box does not exist. I am staring at the email summary page for a recent blast. You say "Just select any Salsa group from the picklist at the very top of the page" but when we click on the Details link at the far right of a row in the "summary reports" page, we get the very same page as we get when clicking "Report" from the eblast list. And the items available at the very top of the page are, left to right, email statistics, unsubscribes, and domain breakdown.<br />
<br />
Am I looking in the wrong place? :-(