Salsa Scoop
Convio/GetActive Merger Scuttlebutt
The Feb. 1 The Nonprofit Times (link goes to a funky webbook display of their latest issue; you have to click through the specific article) has a cover story on the Convio/GetActive merger putting some speculative dollar amounts on the table and reporting that the purchase was a "nine month" wooing that almost broke off around Dec. 22 for yet-to-be-leaked reasons. It also indulges the speculation (see, for instance, the comment thread at this EchoDitto post) that an IPO is Read more...
05:24 PM Jan 29, 2007 -
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A Website By Post, Or, How They Communicated Before the Internet
Home Page Questions? Contact Us.
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01:07 PM Jan 28, 2007 -
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Metrics Meretricious and Meritorious
One of the pleasures of an otherwise meritless fantasy sports habit is learning to evaluate games and players in different ways. Baseball fans, for instance, will be at least passingly familiar with OPS, an only recently-popularized statistic for evaluating a player's offensive contribution more deeply than a batting average. Football Outsiders has done wonders -- and unearthed hidden insights, many rapidly becoming conventional wisdom -- with unorthodox analysis of NFL games.
So my ears perked up when the indispensable Progressive Exchange mailing list took an innocuous inquiry about mailing every month as opposed to every other month* and galloped into a conversation about what metrics like e-mail open rates measure and whether they really matter.
Mark Rovner of Sea Change Strategies struck the tocsin thusly:
We all — myself included — pay far too much attention to these measures because they are so easy to get. But are they really telling us anything important? Is your goal for a newsletter really to get them to click to your site, or is it to bond them to the organization?
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12:07 AM Jan 28, 2007 -
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Convio Releases a Benchmarks Study
Fresh off of doubling the client pool upon which to base future benchmarks studies, Convio has released a benchmarks study (link goes to a registration page you have to pass to get the .pdf), a handy update to the already year-old M+R e-Benchmarks Report. Though findings like "Email addresses are valuable" won't flabbergast anyone and many of the tips are pretty commonsensical, there are definitely some nuggets here worth noticing. Read more...
10:44 AM Jan 25, 2007 -
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Everyone Into the Nptech Oscar Pool
Academy Award nominees were announced yesterday, so it's time for another one of our infamous diversions, the Nptech Oscar Pool. Win the acclaim of your peers and fabulous prizes! No, seriously. Actual prizes, generously donated by two fantastic filmmaking organizations in the DemocracyInAction community, Brave New Films and WITNESS. Lest one suspect that, activist spoils or no, silver screen parlor games lack legitimate progressive cred, take a trip down memory hole to the '03 Oscars and Michael Moore's denunciation of the then-imminent Iraqi folly. Read more...
03:58 PM Jan 24, 2007 -
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