Salsa Scoop

Friday Fiesta: new release, storytelling, and handmade gifts

Happy Friday!

Last weekend, I learned how to make wine (well, the first steps, at least), and I cheered for the Packers for probably the second time ever. What can I say? I was raised by basketball enthusiasts.

Commons comments

This week's highlight is all sorts of awesome, highlighting...

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12:39 PM Jan 28, 2011 - 0 comments permalink

Salsa 1.8.1: Required CCV2 Fields, (More) Email Statistics, Exportable Email Summary Reports, and Trigger Emails for New Group Members

It's my pleasure to announce the release of Salsa 1.8.1. Our development staff returned to work refreshed in the New Year, and has been hard at work ever since. This is our largest release in more than 18 months. and you can read about all the nitty/gritty details here. Before you do, here are four feature highlights.

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02:10 PM Jan 27, 2011 - 1 comments permalink

The State of the Union: Doing Big Things

Last night, President Obama called on us to be more competitive, to face the new challenges of this generation with what America has always had in abundance: innovation, hard work and courage. Salsa Labs is proud to be one of many companies on the forefront of that innovation.

We're proud to employ over forty Americans across the country, serving the company and their community well. From Jason in Bloomington to Matt in San Francisco, from Jeanette in Missoula to Chris in Austin, they're our support engineers, our product managers, our outreach directors.

We're proud to take up the president's challenge and continue to lead the way in innovation, helping thousands of nonprofits, campaigns and other organizations to communicate with millions of people and raise funds for some of the most critical issues facing our world today.

President Obama reminded us that above all, "we do big things." Big things. In 2010 alone, Salsa users raised over $70 million. Large organizations, like the Democratic Senatorial Campaign Committee, and small organizations like Bright Beginnings, a local nonprofit in Washington that's helping homeless families across the district, are using Salsa to bring about the change we need. Bright Beginnings is using Salsa to bring more and more volunteers into their organization.

With our peerless clients, we're proud to say that we're doing big things.

Join us today. Let's go out there and do some big things.

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09:37 AM Jan 26, 2011 - 0 comments permalink

Emotional Storytelling

Think, quick – what’s your favorite movie?

Putting aside you French film snobs, most of you thought of a movie that was dramatic, that got your emotions going, that got you riled up.

Hollywood filmmakers – the good ones at least – have mastered the art of evoking emotions. That’s what dramatic stories do. And it’s not just an intellectual experience. Our brains contain cells called mirror neurons. When we see someone we care about going through an emotional upheaval, our mirror neurons fire – and we feel what they feel, we experience their emotional pain as if it was our own.

Those neurons fire even if intellectually we “know” the story is make believe. That’s why we can watch the same movie over and over, and even though you know every scene and every word, you find the journey just as satisfying.

What’s that got to do with online communications or fundraising? Everything.

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03:50 PM Jan 21, 2011 - 0 comments permalink

Building a Movement: Salsa and Social Justice

This past Monday we celebrated the life and legacy of Dr. Martin Luther King, Jr. Thursday, we remembered the 50th Anniversary of John F. Kennedy’s Inaugural Address. Without a doubt, both Dr. King and JFK used their words to galvanize and inspire people to organize with one goal in mind: creating a society where people received equal rights, treatment, and access regardless of class or color.

From the Montgomery bus boycott to the March on Washington, grassroots organizing mobilized people to speak out against oppression; knocking on doors, leading town hall meetings, and posting flyers in every neighborhood so that the issues at hand couldn’t be ignored. 60 years later, online organizing has created new ways for communities to make their voices heard and to get more even more people involved in their call to action.

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02:00 PM Jan 21, 2011 - 0 comments permalink

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