No
blogging about the trip will be required--but in exchange each blogger
will be interviewed about the trip (the Dutch Tourism Board may be
using this for online/offline promotions), give Holland.com one month
of premium adspace, and put the "Bloggers in Amsterdam" logo in their
nav bar for one year. The mantra here is transparency. In exchange,
bloggers get a free roundtrip flight, a 5 night complementary stay in a
posh Amsterdam hotel and an I amsterdam Card.
Of course, they DO hope that the bloggers write about Amsterdam, probably especially Pink is the New Blog, one of the lucky 25.
It's either ingenious or a ill-fated publicity stunt. Either way, where's my ticket?