Salsa Scoop> Google, Sender Name, SPF and You

Google, Sender Name, SPF and You

Today Google introduced a new security feature to help better inform readers of who is sending a given message.  The hope is to prevent spoofing, which occurs when one sends an email that appears to come from one source but actually comes from another.  This is a common practice used by spammers to trick people into opening, reading and clicking on emails.

This information is usually hidden in the headers of an email (code you don’t normally see but tracks the journey of an email). Gmail has begun to add “via” information to show who is actually sending the email.  So even though your blasts might be coming from, Gmail will show that the messages are being sent by Salsa Labs.

Below are examples of what you used to see and what you now see.



How do I make this go away?

As a reader, this will go away once Gmail concludes that you want to receive messages from this sender.  For example, if you reply to a message or add the sender’s address to your address book, Gmail will conclude that you want to receive messages from the sender.  This is another reason that email senders need to make sure all emails have some sort of action to them.  You need to engage readers more so now than any time before.

But as a sender, is there anything I can do?

Why, yes, there is!  Gmail checks several ways to see if a message is authentic, but the easiest road to authentication is to set up an SPF record.  SPF stands for “Sender Policy Framework” and verifies that the email sender has permission to send email on your behalf.

The document linked here will provide instructions on everything you need to know about setting up an SPF record. Before you begin, you’ll need to make sure you have access to your DNS records and the ability to add a TXT entry.  Salsa can’t set this up for your organization, so you’ll need to work with your IT staff to set this up.  Salsa can, however, verify if the setup was successful.  Just send us a support request once it’s set up, making sure to include the domain address.

Another helpful way to fight spam

This change by Gmail is a good thing.  Though it might cause some confusion in the short term, over time it’ll help combat spam and make sure the legitimate email you’re sending is being delivered to its intended recipient.


Google rocks!

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Stay safe online mate!

For your safety its better for you to know these scams about cryptocurrencies. I know its a bit off topic but since you are talking about security updates might as well share this for crypto dudes. Be vigilant specially with your money. Stay safe always!

Required explained

I think the way you explained it is very good. And thank you for that. I think it is also important to understand WHY the collect this data. Thank you very much for your vid. Maybe now some guys can in deeper form understand why the data is collected. how much does it cost to build an app is also depend upon the platform on which app will run. Different platform have different cost.

dmarc checker

I also need a security tool for my email as hackers can use the email addresses for spoofing. I have also implemented the DMARC tool that is helping me to prevent malicious attacks. You can also use the dmarc checker tool for DMARC check. You can analyze your daily reports and find out the spoofing emails. This will help you to check your security level.

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