Salsa Scoop> A Note from April: Summer of Salsa

A Note from April: Summer of Salsa

Dear Salsa Users and Friends,

We're only one week into summer, and already things are sizzling in the Salsa Kitchen. We've got so many exciting announcements and releases that we've taken to calling it the "Summer of Salsa," and we want to give you a preview of what's to come this summer -- and beyond!  Get ready for some major advancements as we strive to create the very best, easiest-to-use, feature-rich platform to help you be the savviest, most effective organizers and fundraisers around!

In addition to upgrades on nearly all of our existing packages and features, we're focusing our development efforts between this summer and next around these 6 major themes:

  • Community & Social
  • Measuring Up: Reports & Stats
  • Organize with Ease: Improving the Salsa Experience
  • Better Data = Better Organizing
  • Donor Management & Power Fundraising
  • Organize Everywhere: Salsa Goes Mobile

Get ready for a new SalsaCommons.org!

We're opening our kitchen to you. Not just a seat at the table, but the opportunity to fully participate. Your participation is critical to our success, and that's why we're excited about our upcoming release that is centered all around YOU, our user community. We're taking our community site, SalsaCommons.org, to the next level to truly become the most vibrant community around a platform that we've ever seen. In addition to a better look and feel, we've improved our user forum, created a central place for you to manage your Salsa account, added ways to connect with others, improved documentation and training, and much, much more. We look forward to seeing you in the Commons where you'll have a brand new place to help shape our roadmap, too... in the "Salsa Kitchen"!

Salsa Social

Yep, it's coming! We've already added “sharing” and other social features to your Salsa pages, but now we're cookin' up a whole new release centered around what we all already know: integrating your organizing, advocacy, and fundraising strategies is what wins, and that can't be separated from your social media strategy. We're going to give you new ways to get your message out, sync your efforts, and measure your success.

Measuring Up: Reports & Stats

The best organizers gauge their progress and success on the statistics and outcomes they're able to measure. Whether it's growing a list, maximizing fundraising, optimizing open rates, exporting custom fields and data for synchronizing, or just running daily updates for your team, Salsa will give you your data in new, easily digestible ways to make you the most effective organizers around.

Organize with Ease

Making Salsa the most easy-to-use, intuitive platform around has always been the goal. However, constantly adding new packages and functionality can make the overall experience cumbersome at times. Web technologies and design standards are constantly changing. In response, we're going to blow you away with a new Salsa HQ -- making your experience inside the platform cleaner, faster, and more beautiful. We're also going to help you get the help you need right inside the platform. Those of you who "live" in Salsa will be a whole lot happier. Exciting times.

Better Data = Better Organizing

You love extensive and clean data about your supporters. So do we. Better targeting, better prospecting, better feedback all come from better data, and we've got the data sources you need. Get ready for a whole new view into the people who make up your "list.”

Donor Management & Power Fundraising

Think Salsa isn't a donor database and only used for lightweight, online fundraising? Think again! We've got three upcoming releases that will make you wonder why you might have multiple databases and stop data silos before they begin. This is major.

Organize Everywhere: Salsa Goes Mobile

We know you're busy and on-the-go more often than not. Wouldn't it be nice if you could organize wherever you are with just your smartphone or tablet? We think so, too. Never be out of touch.  Organize on location... It's coming.

As you can see, there's a lot happening behind the scenes, and we can't wait to share more details on each release over the coming year. We'll be posting these in the new Salsa Kitchen next month, and we welcome your feedback.

Stay tuned!

April

April Pedersen
Co-Founder
Salsa Labs, Inc.

Comments

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