Salsa Scoop> tag: ”salsa.weeklyhighlight“

Salsa Highlight: Now capturing more recurring donations data

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We've recently tweaked the database to capture more information when your donors submit recurring donations -- those all-important automated, ongoing donations.

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Salsa Highlight: Perfect your emails with A/B testing

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We've highlighted this feature before, but it's so valuable to users that we thought we'd put the spotlight on it again:

Email A/B Testing

A/B Testing just means:

  • Sending slightly different versions of your emails to compare performance.

For instance, you might be wondering:

  • Will more people open an email with the subject "Please donate now" than "Help us reach our goal"?

Salsa's A/B testing makes it a snap to find the answer.

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Salsa Highlight: SYBUNT and LYBUNT donor queries

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Salsa's Query tool has grown to incorporate a number of donor-query options that you might want to be aware of heading into the second half of the year. It's never too early to start planning for those crucial year-end donations.

SYBUNT, LYBUNT, and other nifty donor queries

Assuming you're making use of Salsa Donations, you should see these choices when you go to the Supporter tab and build a new Query that uses Donation History.

A picklist lets you query for donors in many different ways. It's the options in the lower half of this list that are the newest and potentially most powerful features.

Image: Donation Query options

These tools should let your development team identify by name and/or target for email important segments of high- or lower-performing donors.

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Salsa Highlight: Event Waiting List Upgrade Trigger

Tags: salsa.weeklyhighlight  |  Email  |  Events

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Earlier this month, we flagged a new event option, paid event invoicing.

Well, we keep adding new bells and whistles to Salsa Events. The latest is ...

Waiting List Upgrade Triggers

You can now have your Salsa event launch an auto-response email trigger when someone gets upgraded from the waiting list.

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Salsa Highlight: Invoice Option for Paid Event Registrations

Tags: salsa.weeklyhighlight  |  Donations  |  Email  |  Events

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, we wanted to turn the spotlight on a cool new feature we've recently added to Salsa Events.

"Invoice Me" Event Payment Option

You'll find this new option under an event's Event Fees tab: it's just a simple checkbox (unchecked by default) called Invoice Option available for any paid event.

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Salsa Highlight: Configuring a Double-Opt In Signup Page

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, we thought we'd unpack a common question: how do you configure a double opt-in signup page?

By default, Salsa signup pages land a new signer-upper on your list with only a single-step opt-in: that is, as soon as your prospective supporter completes the page, s/he is on your list. No fuss, no muss!

However, you can choose to require a higher level of supporter permission by instead having your signup pages initiate one of those "are you sure you want to join this list?" emails. Your list will grow more slowly, but may comprise more motivated supporters.

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Salsa Weekly Highlight: Variable Fields in Reports

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, I wanted to share an oft-overlooked feature in Reports that may help your team get more out of your Salsa data.

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Salsa Weekly Highlight: Push for year-end donations

by Adam Rosenberg

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We at Salsa have processed hundreds of millions of dollars in online donations, and we can tell you that if the year's online fundraising is a pie with six slices:

  • The first three fiscal quarters are one slice apiece.
  • The fourth slice is October and November.
  • The fifth slice is December through approximately Christmas.
  • The last slice is the last week of the year - as valuable as months and months of fundraising in spring or summer.

Those critical last days of 2010 are here, and we wanted to dedicate this week's highlight to encouraging all Salsa users to help themselves to a nice, heaping slice of that pie.

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Salsa Weekly Highlight: Ready your donation pages for the holidays

by Adam Rosenberg

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

If you're like most organizations, December is the most important fundraising month of the year.

  • About one-third of all donations Salsa Labs processes take place in December.

  • Those December donations each yield about 50% more per gift than gifts from January to November.

So we thought we'd share a few tips you can use to make sure your donation pages are ready for the holiday rush.

Donation Page Checklist

Perhaps the best way to start checking up on a donation page is just to make a donation yourself. Is the link easy to find from your home page? Does the ask make sense? What happens after you give?

Like any other page on your site, donation pages can "age" into obsolescence as your site and strategy evolve. Better an ounce of prevention than a pound of lost donors.

Here are a few areas to give special attention to.

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Salsa Weekly Highlight: Personalized Email Triggers

by Adam Rosenberg

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We recently highlighted Salsa's tools for personalizing thank-you pages with the name of your donor or supporter after s/he takes action.

Today, we're going to translate that same trick to the automated Email Triggers your action pages launch.

Personalized Email Triggers

I hope you're already using Email Triggers widely to thank your supporters when they join, give, register, or take action on your Salsa pages.

When someone likes you that much, why settle for "Dear Supporter"? Personalized greetings like "Dear Adam" show the recipient that you care.

Image: Personalized Email Trigger sent to a donor

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