Salsa Scoop> tag: ”blog:email campaigns“

Short notice: learn the DSCC's e-mail secrets at Third Thursday Mar. 19

by Jason Z.

This is the sort of thing to make me wish I still lived in D.C.

The monthly "Third Thursday" event, which takes place tomorrow from 3 to 5 p.m. at the home office on 1700 Connecticut, is a two-parter that should be well worth the red line transfer for anyone local.

  • 3-4 p.m.: The new e-mail package.  A demo of the features in the new email tool we rolled out last week.
  • 4-5 p.m.: E-mail strategy with Lizzie Kendrick of the DSCC.  Perhaps nobody has sent more emails with Salsa than Lizzie ... and she'll share the whys and the hows of conditional blast content, A/B testing, and other advanced mail testing and targeting.

Should be a great combination useful across the spectrum of list sizes, Salsa experience, and technical expertise.

RSVP.  Your conversion rates will thank you for it.

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Taking Organizing and Advocacy Offshore

LabourStart in the UK has been running an email campaign in defense of Fremantle home care workers. The campaign prompted a legal threat from Fremantle, resulting in LabourStart's ISP forcing them to shut down the site. LabourStart and the UNISON public sector union were prepared, however, and brought the site back up offshore at Turnabout is fair play, after all.

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