Short notice: learn the DSCC's e-mail secrets at Third Thursday Mar. 19Submitted Wed Mar 18 2009 09:55:00 GMT-0400 (EDT) by Jason Z.
This is the sort of thing to make me wish I still lived in D.C.
The monthly "Third Thursday" event, which takes place tomorrow from 3 to 5 p.m. at the home office on 1700 Connecticut, is a two-parter that should be well worth the red line transfer for anyone local.
- 3-4 p.m.: The new e-mail package. A demo of the features in the new email tool we rolled out last week.
- 4-5 p.m.: E-mail strategy with Lizzie Kendrick of the DSCC. Perhaps nobody has sent more emails with Salsa than Lizzie ... and she'll share the whys and the hows of conditional blast content, A/B testing, and other advanced mail testing and targeting.
Should be a great combination useful across the spectrum of list sizes, Salsa experience, and technical expertise.
RSVP. Your conversion rates will thank you for it.