Salsa Scoop> Free Fundraising Widgets at Network For Good

Free Fundraising Widgets at Network For Good

Want one of these for your own site? Willing to spend about 60 seconds to make it happen? Network For Good has just rolled out a tool to generate instant free fundraising widgets for any of the million-plus nonprofits in their database. A widget is just a portable chunk of code for embedding third-party content on a web page. (Wikipedia entry) Network For Good's are remarkably smooth to create, and they're absolutely live -- you can make a real donation to the National Coalition to Abolish the Death Penalty by clicking on the button above. I've been playing around with them for a couple of days in the beta-testing process, and there's not much not to like besides the fact that our own organization is new enough to the Guidestar database that the only Democracy In Action widget you can create is for a fishy-sounding Costa Rican enterprise. Long titles cause the header area to get a bit squishy, and the only color scheme available is out of Denver Broncos headquarters. Did I mention it's free? And you can have people make their own widgets with personal messages and photos to fundraise for you on their own blogs, web sites, and myspace pages? If that's not incentive enough, some org will get $50,000 of Yahoo's money -- that's $50,000 less they'll have to offer Facebook -- and free publicity out of the bargain. (Update: Fixes on the fly ... verbose text now much less squishy.)

Comments

Very cool... can it integrate with DIA, or is it just NFG?

Is this kind of widget something that can be accomplished with DIA? E.g. if we wanted to run our own widget campaign (so we had more tracking of impressions, or could customize the graphics, etc.).

Right, the obvious question

... no, it's just NFG right now, and it's still in progress for them as well -- they're still working on MySpace integration, for instance. We've done basic widgets for signup boxes (see here), and peer-to-peer personal fundraising campaigns in our toolset. Expanding the latter to incorporate this particular expression of the same idea would be a natural addition for the to-do list... (by the way, thanks to whomever made the actual donation to NCADP!)

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