Case Studies

DLCCWeb and Campaign-in-a-Box

The Democratic Legislative Campaign Committee, the national party organization helping Democrats win office in state legislatures, trusts Salsa as its exclusive online organizing platform offering to over 8,000 campaigns.


The unique DLCC-Salsa collaboration, DLCCWeb, lets legislative candidates unwrap a "Website in a Box." In mere minutes, any candidate can build a professional website allowing them to:

  • Fundraise online
  • Manage campaign contacts
  • Send unlimited mass e-mails

Over 400 legislative campaigns took advantage of this game-changing tool in the 2008 election cycle, its inaugural year.

DLCCWeb users sent nearly 2.8 million email messages and raised $448,084 before election day.

By the last month of the election, DLCCWeb served over 40,000 pageviews daily, spiking to over 90,000 just before election day.

The value of DLCCWeb is not limited, however, to even-numbered years! The tool's affordability and ease of use have allowed its users to do a simple but potentially revolutionary thing: keep their accounts open between elections.

Anyone who has ever seen a campaign operation knows that volunteer and donor information is consistently lost after election day. With DLCCWeb, campaigns can not only keep the data, but use it to keep their supporters involved between elections.

DLCCWeb opens up a whole new relationship between legislators and their constituents, and it enables the half-million people who went to work for their candidates around their country in 2008 to become the base upon which those candidates build in 2010.

Wired for Change created Salsa to support the most progressive movement with the most powerful, flexible, and affordable CRM + web application engine around. And we didn’t just build the most robust set of tools that we think you need. We built an infrastructure for all your unforeseen needs. That flexibility is our greatest advantage.

But no organization is an island. We built as an online space for our entire user community to connect and collaborate. Here you’ll find documentation, videos, training opportunities, a library of custom packages, and partners to help you with all your online needs. At Salsa's core is the supporter database: a searchable, expandable listing that ties the platform together and gives you a complete view of your supporters.

Salsa's top of the line blast email system guarantees your message makes it to all of your supporters when and how you need it. Effortlessly target and send unlimited blasts to any size list, then track the results in real time to learn the effectiveness of each message.

At Wired for Change, we believe that digital communications is not just about sending mass emails or having a website, it's about using technology to achieve your mission.


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