Case Studies
CODEPINK Fundraising with Advocacy
Submitted Fri Sep 17 2010 18:32:00 GMT-0400 (EDT)PROBLEM
CODEPINK wanted to help victims of conflict in Gaza.
RESULT
CODEPINK raised enough funding to send an international delegation of 20 women to deliver humanitarian aid to women in Gaza on International Women's Day (i.e not cheap!)
PACKAGE PROFILE: Donation Management
Salsa allows you to collect online donations, tightly integrating donor history with your supporter list. You can easily create multiple custom donation pages that correlate with each fundraising campaign, and search and report on donations you've received.
PACKAGE PROFILE: Email Blasts
Send polished, targeted, personalized campaign alerts and newsletters to any subset of a list. The process is streamlined and user friendly: write, target, send. Create e-mail blasts (mass messages to your supporters), retrieve performance data on previous messages, and automate e-mail interaction with your supporters with auto-response acknowledgment messages you can add to any Salsa page.
HOW THEY DID THIS
CODEPINK created the White Rose campaign using DemocracyInAction's Salsa toolset:
Donate $5 today and we will deliver Barack Obama a bouquet of white roses: CODEPINK created a campaign to send a bouqet of roses to President Obama, reminding him to use his position of leadership to call for a ceasefire in the Middle East. Through Salsa, CODEPINK sent emails through Salsa to 180,000 supporters on their list, asking them to give $5 to deliver the bouquet to the President. They included a donation URL in their alert with donation text specific to the campaign, specifying any donation over $5 would go to support CODEPINK's work in 2009. After the action was taken, they reported back to their members about the successful rose delivery in following week's email alert on January 16. A CODEPINK Organizer, Rae Abileah, delivered a white rose to a representative at the Israeli Embassy during a peace vigil they co-organized with Rabbi Waskow and members of the Jewish community in Israel. She was able to get inside their compound with roses under her jacket. Read the full story here. See the slideshow of white rose delivery to President Obama in Washington, DC.
CODEPINK TIP
When asking members to take action or donate, be specific and make it urgent. Their most successful fundraising campaigns request a specific donation amount and relay a sense of urgency. Members gave more donations when they were included our organization's larger strategy and could relate their gift to a specific action. Providing details about how their donation helped meet the project's timeline and achieve CODEPINK's goals proved to be effective in getting people to commit to action.
Meet CODEPINK
CODEPINK is a women-initiated grassroots peace and social justice movement working to end the wars in Iraq and Afghanistan, stop new wars, and redirect our resources into healthcare, education, green jobs and other life-affirming activities.
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I am just amazed. I hope that you continue to do your work like this in the future.
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I am just amazed. I hope that you continue to do your work like this in the future.
Thank you
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