PROBLEM

CODEPINK needed to help a woman about to lose her home.

RESULT

CODEPINK raised $30,000 in just 2 hours to save one woman's house from foreclosure.

PACKAGE PROFILE: Donation Management

With Salsa, CODEPINK quickly collected online donations by creating custom donation pages that correlated with the fundraising campaign. Salsa made it easy for them to distinguish donations coming in for this campaign from others. With Donations, you also have the ability to search for donors and pull reports. Individual donations are tracked in the supporter record along with their action, event and email history. Salsa's 360 degree supporter view is essential for targeted communications and designed to move your supporters up the leadership and donation ladders.

PACKAGE PROFILE: Email Blasts

CODEPINK sent targeted emails to hundreds and thousands of their supporters throughout this campaign. Salsa's streamlined process for creating, targeting and sending emails is user friendly and allows you to create various email templates. CODEPINK was able to evaluate how well their message was received by looking at Salsa's email metrics including the open rates, click through rates, and fundraising conversion rates.

HOW THEY DID THIS

CODEPINK created a rapid response fundraising campaign through the use of email blasts and online donation forms
At 11am, Jocelyne Voltaire was scheduled to lose her home in Queens Village, NY. This was the home she had lived in for the past 20 years and where she raised her four children. Unable to keep up her skyrocketing mortgage payments, Jocelyne watched in horror as her home was put on the auction block. At 9:05 am, CODEPINK sent out an urgent call to their email list and within an hour, they had raised over $10,000! The money kept pouring in, along with beautiful messages of support. With their immediate promise of $15,000 at 11am, the mortgage bankers, were "moved" to stop the auction.In total, CODEPINK raised over $30,000 from 650 donors!

CODEPINK TIP

Create a different fundraising page for each campaign you run. Salsa's tools make it easy to customize and organize these pages. CODEPINK created 59 custom donation pages, one for each fundraising campaign they had.

MEMBER QUOTE

"Salsa allowed for quick and surprisingly generous fundraising results through mass email alerts." — Rae Abileah, CODEPINK Organizer

Meet CODEPINK

CODEPINK is a women-initiated grassroots peace and social justice movement working to end the wars in Iraq and Afghanistan, stop new wars, and redirect our resources into healthcare, education, green jobs and other life-affirming activities.