Case Studies
DLCCWeb and Campaign-in-a-Box
Submitted Fri Sep 17 2010 18:28:00 GMT-0400 (EDT)
The Democratic Legislative Campaign Committee, the national party organization helping Democrats win office in state legislatures, trusts Salsa as its exclusive online organizing platform offering to over 8,000 campaigns.
DLCCWeb
The unique DLCC-Salsa collaboration, DLCCWeb, lets legislative candidates unwrap a "Website in a Box." In mere minutes, any candidate can build a professional website allowing them to:
- Fundraise online
- Manage campaign contacts
- Send unlimited mass e-mails
Over 400 legislative campaigns took advantage of this game-changing tool in the 2008 election cycle, its inaugural year.
DLCCWeb users sent nearly 2.8 million email messages and raised $448,084 before election day.
By the last month of the election, DLCCWeb served over 40,000 pageviews daily, spiking to over 90,000 just before election day.
The value of DLCCWeb is not limited, however, to even-numbered years! The tool's affordability and ease of use have allowed its users to do a simple but potentially revolutionary thing: keep their accounts open between elections.
Anyone who has ever seen a campaign operation knows that volunteer and donor information is consistently lost after election day. With DLCCWeb, campaigns can not only keep the data, but use it to keep their supporters involved between elections.
DLCCWeb opens up a whole new relationship between legislators and their constituents, and it enables the half-million people who went to work for their candidates around their country in 2008 to become the base upon which those candidates build in 2010.
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