Case Studies

Campaign for a Commercial-Free Childhood


Campaign for a Commercial-Free Childhood (CCFC) wanted to add new supporters and generate enthusiasm for their campaign. By setting up a simple and inviting Salsa questionnaire, Campaign for a Commercial-Free Childhood grew their supporter base by 2,000 names.

PACKAGE PROFILE: Questionnaires

Questionnaires let you ask questions of your supporters that they can answer online. Like all Salsa forms, surveys and questionnaires create URLs that can be included in email blasts, advocacy campaigns, or content pages. Campaign for a Commercial-Free Childhood grew their list by including the link to their questionnaire in every piece of communications they sent out.

Campaign for a Commercial-Free Childhood wanted to draw attention to the toy industry's role in commercializing childhood. In response to the Toy Industry Association of America's TOTY (Toy of the Year) awards, in February 2009, CCFC launched the first annual TOADY AWARD (Toys Oppressive And Destructive to Young Children), asking people to vote for the worst toy of the year. Using the questionnaire, they asked folks to pick the worst toy using a Salsa questionnaire and asked people to enter their email address to enter a drawing for a DVD.

Supporters and bloggers responded enthusiastically to the idea and began forwarding the link to their friends and posting it on their blogs. The campaign quickly went viral and picked up 2000 new supporters along the way. Over 6,000 people voted in the contest. By including a drawing for a DVD giveaway as incentive for people giving their email addresses (who weren't required to vote), CCFC greatly expanded its supporter contact list. The results of the contest received a significant amount of press and Campaign for a Commercial-Free Childhood grew their list of supporters by 10%.

Giving their base the tools to spread the word allowed them to grow their list tremendously and engage their supporters. Through actions like this, Commercial Free Childhood has been able to increase their base from 2,200 in 2005 to over 30,000 supporters today, all with just three staff!

Learn From Their Success:

Include a Salsa form or link to your webpage, email, and everything you do.

Use the survey or questionnaire tool to find out what's important to your supporters.

Technology can be a decisive force for social change. At DemocracyInAction, we exist to empower those who share our values to advance the progressive agenda. We're a progressive nonprofit whose core activity is providing e-advocacy tools to other progressive nonprofits and social change leaders—for pennies on the dollar relative to private sector fees.

DemocracyInAction created Salsa to support the most progressive movement with the most powerful, flexible, and affordable CRM + web application engine around. And we didn’t just build the most robust set of tools that we think you need. We built an infrastructure for all your unforeseen needs. That flexibility is our greatest advantage.

But no organization is an island. We built SalsaCommons.org as an online space for our entire user community to connect and collaborate. Here you’ll find documentation, videos, training opportunities, a library of custom packages, and partners to help you with all your online needs. At Salsa's core is the supporter database: a searchable, expandable listing that ties the platform together and gives you a complete view of your supporters. Salsa's top-of-the-line blast email system guarantees your message makes it to all of your supporters when and how you need it. Effortlessly target and send unlimited blasts to any size list, then track the results in real time to learn the effectiveness of each message.

At DemocracyInAction, we believe that digital communications is not just about sending mass emails or having a website, it's about using technology to achieve your mission. Whereas before, the prohibitive costs of the private sector meant that many nonprofits were forced to choose between an effective online presence and a staff position or a mission-critical operation, DIA now makes it possible for all to take advantage of the palpable strategic benefits of moving online.

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Child exploitation indicates the use of children for someone else's advantage, gratification, or profit often resulting in unjust, cruel, and harmful treatment of the child. The Campaign for a Commercial-Free Childhood is an organization devoted solely to stop the commercial exploitation of children. real estate hdr photo editing services

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