Case Studies
Campaign for a Commercial-Free Childhood
Submitted Fri Sep 17 2010 18:24:00 GMT-0400 (EDT)
Campaign for a Commercial-Free Childhood (CCFC) wanted to add new supporters and generate enthusiasm for their campaign. By setting up a simple and inviting Salsa questionnaire, Campaign for a Commercial-Free Childhood grew their supporter base by 2,000 names.
PACKAGE PROFILE: Questionnaires
Questionnaires let you ask questions of your supporters that they can answer online. Like all Salsa forms, surveys and questionnaires create URLs that can be included in email blasts, advocacy campaigns, or content pages. Campaign for a Commercial-Free Childhood grew their list by including the link to their questionnaire in every piece of communications they sent out.
Campaign for a Commercial-Free Childhood wanted to draw attention to the toy industry's role in commercializing childhood. In response to the Toy Industry Association of America's TOTY (Toy of the Year) awards, in February 2009, CCFC launched the first annual TOADY AWARD (Toys Oppressive And Destructive to Young Children), asking people to vote for the worst toy of the year. Using the questionnaire, they asked folks to pick the worst toy using a Salsa questionnaire and asked people to enter their email address to enter a drawing for a DVD.
Supporters and bloggers responded enthusiastically to the idea and began forwarding the link to their friends and posting it on their blogs. The campaign quickly went viral and picked up 2000 new supporters along the way. Over 6,000 people voted in the contest. By including a drawing for a DVD giveaway as incentive for people giving their email addresses (who weren't required to vote), CCFC greatly expanded its supporter contact list. The results of the contest received a significant amount of press and Campaign for a Commercial-Free Childhood grew their list of supporters by 10%.
Giving their base the tools to spread the word allowed them to grow their list tremendously and engage their supporters. Through actions like this, Commercial Free Childhood has been able to increase their base from 2,200 in 2005 to over 30,000 supporters today, all with just three staff!
Learn From Their Success:
Include a Salsa form or link to your webpage, email, and everything you do.
Use the survey or questionnaire tool to find out what's important to your supporters.
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