Salsa Scoop> tag: ”package:salsa.supporter.common“

Salsa Highlight: SYBUNT and LYBUNT donor queries

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Salsa's Query tool has grown to incorporate a number of donor-query options that you might want to be aware of heading into the second half of the year. It's never too early to start planning for those crucial year-end donations.

SYBUNT, LYBUNT, and other nifty donor queries

Assuming you're making use of Salsa Donations, you should see these choices when you go to the Supporter tab and build a new Query that uses Donation History.

A picklist lets you query for donors in many different ways. It's the options in the lower half of this list that are the newest and potentially most powerful features.

Image: Donation Query options

These tools should let your development team identify by name and/or target for email important segments of high- or lower-performing donors.

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Salsa Highlight: Configuring a Double-Opt In Signup Page

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, we thought we'd unpack a common question: how do you configure a double opt-in signup page?

By default, Salsa signup pages land a new signer-upper on your list with only a single-step opt-in: that is, as soon as your prospective supporter completes the page, s/he is on your list. No fuss, no muss!

However, you can choose to require a higher level of supporter permission by instead having your signup pages initiate one of those "are you sure you want to join this list?" emails. Your list will grow more slowly, but may comprise more motivated supporters.

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Can I Import This List?

Say you have a list of emails, and you'd like to import your list into Salsa but you aren't sure if it's a good idea. What email lists are okay to import, and what ones should you stay away from? Here is a list of lists, designed to answer the question: Can I import this list?

Yes

  • Any emails signed up directly with your organization. They may have filled out an online form, signed up using a pen-and-paper sign-up sheet.
  • Lists from change.org or Care2.

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Salsa Weekly Highlight: Variable Fields in Reports

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, I wanted to share an oft-overlooked feature in Reports that may help your team get more out of your Salsa data.

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Salsa Weekly Highlight: Group-Based Email Triggers

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Last week, we shared some new features in the latest Salsa 1.8.1 release for analyzing email metrics.

This week, we turn the spotlight to another nifty and much-requested new feature: triggering emails upon joining a group.

Image: Group-based triggers in the Salsa Groups workflow

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Salsa Weekly Highlight: Personalized Email Triggers

by Adam Rosenberg

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We recently highlighted Salsa's tools for personalizing thank-you pages with the name of your donor or supporter after s/he takes action.

Today, we're going to translate that same trick to the automated Email Triggers your action pages launch.

Personalized Email Triggers

I hope you're already using Email Triggers widely to thank your supporters when they join, give, register, or take action on your Salsa pages.

When someone likes you that much, why settle for "Dear Supporter"? Personalized greetings like "Dear Adam" show the recipient that you care.

Image: Personalized Email Trigger sent to a donor

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Offseason Organizing

by John Brougher

I'm John Brougher, and I lead the political team here at Salsa Labs. We're all still recovering from knocking on doors and hitting the phones, but even as we strike our campaign offices and marvel at our lack of sleep, we have to remember our ultimate goal: delivering desperately needed change across America.

The election is over, but the campaign has just begun.

For countless months, you’ve been developing contacts, fundraising online, holding events, and empowering your supporters via email and social networks—and Salsa's been there to help. Even though the votes (mostly) have been counted, the relationships you’ve been developing endure and must be maintained.

As ex-campaigners ourselves, we know how important it is to keep supporter relationships evergreen—that’s why I’m happy to announce Offseason Organizing, a Salsa program to recognize the new reality: the most effective campaigns are ongoing.

  • Develop your supporter relationships during the offseason: You've worked hard to motivate your supporters to volunteer, donate more and vote—why stop now? Those same people will go to bat for you again, but only if you keep communicating with them after the election.
  • Promote other candidates and causes: Your race is over, but other people and organizations can benefit from a highly organized constituency, like the folks already in your Salsa database.
  • Keep and improve your data: You spent all that time and effort collecting email addresses and zip codes—make sure you retain access to that data and can even improve it, activating those supporters and getting more information to empower them again before the next cycle begins.

Come to the Offseason Organizing page to learn more about the program and signup today! Sign up your campaign before the end of November and receive 30% off program monthly fees.

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Charter Center Wants to Optimize Multi-Audience Communication from Start to Finish

by Alex Cone

The New York City Charter School Center is an independent nonprofit committed to expanding access to high-quality public schools for all students regardless of where they live and the challenges they face. We believe that charter schools are partners in a larger effort to build and maintain a great system of public schools.

So what do we do? We help new charter schools get started, support existing schools, and engage the charter school community around key issues. It’s easy to see that we serve a lot of separate and at times overlapping constituencies. On any given day we may be promoting technical events for existing charter schools, engaging with start-up schools, and organizing parents to speak out about funding inequities.

This is where Salsa comes in.

We need a tool that allows us to seamlessly collect email addresses, create lists, send emails, organize events, and host petitions. Salsa must have known we were coming. The suite of tools is just what we need.

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Salsa Weekly Highlight: Break down email performance by group

by Leslie Hall

Greetings!

It's the "Weekly Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

With end-of-year campaigns upon us and everyone looking for ways to make the most of every email, I thought I'd spotlight an oft-overlooked feature available for drilling into your email performance statistics: email open and click-through rates by group.

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Getting Started with Scoring

by Trina Zahller

Did you miss last week's "Third Thursday" workshop on Salsa's Scoring tool?

Not to worry! All the session materials are now available online. Take a look and find some inspiration for master-class segmentation and targeting on your supporter list in Q4.

Screenshot: 1Sky scoring presentation
Screenshot: Salsa Labs scoring presentation
Garth Moore's presentation on strategic messaging with Scoring, available on Slideshare or as a downloadable pdf
Jason Z's presentation on configuring scoring algorithms in your Salsa headquarters, available on Slideshare or as a downloadable pdf

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