Salsa Scoop> tag: ”package:salsa.email.common“

Salsa Highlight: Perfect your emails with A/B testing

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We've highlighted this feature before, but it's so valuable to users that we thought we'd put the spotlight on it again:

Email A/B Testing

A/B Testing just means:

  • Sending slightly different versions of your emails to compare performance.

For instance, you might be wondering:

  • Will more people open an email with the subject "Please donate now" than "Help us reach our goal"?

Salsa's A/B testing makes it a snap to find the answer.

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Salsa Highlight: Personalized Donation Histories

Greetings!

It's the "Salsa Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week's feature is an oldie but a goodie, and one that many users aren't yet taking advantage of.

Personalize Emails with Dynamic Content

While a generic email message is fine to use for your online communications, email blasts that have personalized content directly relevant for the recipient often have more impact, result in more taken actions, and generate more page views.

The Salsa Email tool allows you to add several varieties of Dynamic Content from a picklist you'll find right under the HTML Content tab ...

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Salsa Highlight: SYBUNT and LYBUNT donor queries

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Salsa's Query tool has grown to incorporate a number of donor-query options that you might want to be aware of heading into the second half of the year. It's never too early to start planning for those crucial year-end donations.

SYBUNT, LYBUNT, and other nifty donor queries

Assuming you're making use of Salsa Donations, you should see these choices when you go to the Supporter tab and build a new Query that uses Donation History.

A picklist lets you query for donors in many different ways. It's the options in the lower half of this list that are the newest and potentially most powerful features.

Image: Donation Query options

These tools should let your development team identify by name and/or target for email important segments of high- or lower-performing donors.

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Salsa Highlight: Event Waiting List Upgrade Trigger

Tags: salsa.weeklyhighlight  |  Email  |  Events

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Earlier this month, we flagged a new event option, paid event invoicing.

Well, we keep adding new bells and whistles to Salsa Events. The latest is ...

Waiting List Upgrade Triggers

You can now have your Salsa event launch an auto-response email trigger when someone gets upgraded from the waiting list.

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Salsa Highlight: Invoice Option for Paid Event Registrations

Tags: salsa.weeklyhighlight  |  Donations  |  Email  |  Events

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, we wanted to turn the spotlight on a cool new feature we've recently added to Salsa Events.

"Invoice Me" Event Payment Option

You'll find this new option under an event's Event Fees tab: it's just a simple checkbox (unchecked by default) called Invoice Option available for any paid event.

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Salsa Highlight: Configuring a Double-Opt In Signup Page

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, we thought we'd unpack a common question: how do you configure a double opt-in signup page?

By default, Salsa signup pages land a new signer-upper on your list with only a single-step opt-in: that is, as soon as your prospective supporter completes the page, s/he is on your list. No fuss, no muss!

However, you can choose to require a higher level of supporter permission by instead having your signup pages initiate one of those "are you sure you want to join this list?" emails. Your list will grow more slowly, but may comprise more motivated supporters.

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Salsa Highlight: Tracking Your Donations

Greetings!

It's the "Salsa Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Online donations are an essential part of most Salsa users' programs, and we thought we'd revisit some of the options for tracking those donations in the toolset.

You have two basic choices: Tracking Codes and Tags. You can use either one or both together to classify your donations; the difference is:

  • a single donation can have only a single tracking code; but
  • a single donation can have many different tags.

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Can I Import This List?

Say you have a list of emails, and you'd like to import your list into Salsa but you aren't sure if it's a good idea. What email lists are okay to import, and what ones should you stay away from? Here is a list of lists, designed to answer the question: Can I import this list?

Yes

  • Any emails signed up directly with your organization. They may have filled out an online form, signed up using a pen-and-paper sign-up sheet.
  • Lists from change.org or Care2.

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Salsa Weekly Highlight: Group-Based Email Triggers

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Last week, we shared some new features in the latest Salsa 1.8.1 release for analyzing email metrics.

This week, we turn the spotlight to another nifty and much-requested new feature: triggering emails upon joining a group.

Image: Group-based triggers in the Salsa Groups workflow

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Salsa Weekly Highlight: Push for year-end donations

by Adam Rosenberg

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We at Salsa have processed hundreds of millions of dollars in online donations, and we can tell you that if the year's online fundraising is a pie with six slices:

  • The first three fiscal quarters are one slice apiece.
  • The fourth slice is October and November.
  • The fifth slice is December through approximately Christmas.
  • The last slice is the last week of the year - as valuable as months and months of fundraising in spring or summer.

Those critical last days of 2010 are here, and we wanted to dedicate this week's highlight to encouraging all Salsa users to help themselves to a nice, heaping slice of that pie.

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