Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We're very excited to announce the launch of Salsa's new sharing tools to extend your impact on social networks like Facebook and Twitter.

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The New York City Charter School Center is an independent nonprofit committed to expanding access to high-quality public schools for all students regardless of where they live and the challenges they face. We believe that charter schools are partners in a larger effort to build and maintain a great system of public schools.

So what do we do? We help new charter schools get started, support existing schools, and engage the charter school community around key issues. It’s easy to see that we serve a lot of separate and at times overlapping constituencies. On any given day we may be promoting technical events for existing charter schools, engaging with start-up schools, and organizing parents to speak out about funding inequities.

This is where Salsa comes in.

We need a tool that allows us to seamlessly collect email addresses, create lists, send emails, organize events, and host petitions. Salsa must have known we were coming. The suite of tools is just what we need.

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I was lucky enough to speak at the Salsa Labs Community Conference with Anne Dougherty from Clean Water Action and Alan Rosenblatt from the Center for American Progress Action Fund. The title of the panel was "Ready, Set, Action! Translate Online Actions into Offline Results".

Each of us presented a very different perspective on this topic. I discussed the future of citizen engagement and how to get involved in bringing it to fruition. Alan presented his impressive social media strategy for creating offline results, and Anne presented ways to use Salsa to enhance the effectiveness of online campaigns.

Below is a brief overview of my presentation.

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