Salsa Weekly Highlight: Break down email performance by groupSubmitted Thu Oct 14 2010 13:27:00 GMT-0400 (EDT) by Leslie Hall
It's the "Weekly Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.
With end-of-year campaigns upon us and everyone looking for ways to make the most of every email, I thought I'd spotlight an oft-overlooked feature available for drilling into your email performance statistics: email open and click-through rates by group.
Short notice: learn the DSCC's e-mail secrets at Third Thursday Mar. 19Submitted Wed Mar 18 2009 09:55:00 GMT-0400 (EDT) by Jason Z.
This is the sort of thing to make me wish I still lived in D.C.
The monthly "Third Thursday" event, which takes place tomorrow from 3 to 5 p.m. at the home office on 1700 Connecticut, is a two-parter that should be well worth the red line transfer for anyone local.
- 3-4 p.m.: The new e-mail package. A demo of the features in the new email tool we rolled out last week.
- 4-5 p.m.: E-mail strategy with Lizzie Kendrick of the DSCC. Perhaps nobody has sent more emails with Salsa than Lizzie ... and she'll share the whys and the hows of conditional blast content, A/B testing, and other advanced mail testing and targeting.
Should be a great combination useful across the spectrum of list sizes, Salsa experience, and technical expertise.
RSVP. Your conversion rates will thank you for it.
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Session Notes: New Organizing Institute, Day 3Submitted Fri Mar 09 2007 16:09:44 GMT-0500 (EST)
Greg Green, Blue State DigitalDifference between CRM & CMS Use CRM to track and contact campaign's supporter Use CMS to edit web site w/o a lot of updating Handy for 1. when there are a lot of people on the campaign updating things 2. when there are people in different locations who all need to access/update data 3. essential if there's a pretty large database of people you're contacting regularly and trying to track (e.g., you want to make sure you don't ask for money the day after they gave...)
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Session Notes: New Organizing Institute, Day 1Submitted Wed Mar 07 2007 19:12:52 GMT-0500 (EST)
Morning session: Madeleine Stanionis, "Raising $$$ and Activating Supporters with Email"Computer being obnoxious so parentheticals following are ex post facto recollections of an excellent presentation.
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More Popular Than You ThoughtSubmitted Mon Feb 19 2007 15:00:15 GMT-0500 (EST)
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Metrics Meretricious and MeritoriousSubmitted Sun Jan 28 2007 00:07:20 GMT-0500 (EST)
We all — myself included — pay far too much attention to these measures because they are so easy to get. But are they really telling us anything important? Is your goal for a newsletter really to get them to click to your site, or is it to bond them to the organization?