Salsa Scoop> tag: ”blog:holiday fundraising“

Salsa Weekly Highlight: Push for year-end donations

by Adam Rosenberg

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We at Salsa have processed hundreds of millions of dollars in online donations, and we can tell you that if the year's online fundraising is a pie with six slices:

  • The first three fiscal quarters are one slice apiece.
  • The fourth slice is October and November.
  • The fifth slice is December through approximately Christmas.
  • The last slice is the last week of the year - as valuable as months and months of fundraising in spring or summer.

Those critical last days of 2010 are here, and we wanted to dedicate this week's highlight to encouraging all Salsa users to help themselves to a nice, heaping slice of that pie.

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Salsa Weekly Highlight: Ready your donation pages for the holidays

by Adam Rosenberg

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

If you're like most organizations, December is the most important fundraising month of the year.

  • About one-third of all donations Salsa Labs processes take place in December.

  • Those December donations each yield about 50% more per gift than gifts from January to November.

So we thought we'd share a few tips you can use to make sure your donation pages are ready for the holiday rush.

Donation Page Checklist

Perhaps the best way to start checking up on a donation page is just to make a donation yourself. Is the link easy to find from your home page? Does the ask make sense? What happens after you give?

Like any other page on your site, donation pages can "age" into obsolescence as your site and strategy evolve. Better an ounce of prevention than a pound of lost donors.

Here are a few areas to give special attention to.

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Salsa Weekly Highlight: Keep Actions fresh by rotating content

by Leslie Hall

(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every week!)

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Congress reconvened this week, and I thought we'd take the opportunity to spotlight a few of the cool bells and whistles available with Salsa Actions.

This week: one neat little feature to keep your supporters' advocacy messages to decision-makers fresh.

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5 Holiday Fundraising Tips

Did you know that the last 5 days of the year are the most giving?

As such, this is the best time of year to raise money from your supporters. Here are a few tips to increase your holiday fundraising success: - Develop a holiday fundraising plan. See sample plan - Incorporate your end of the year holiday mailing with 2-3 supportive emails. - Send a final fundraising email during the last 5 days of the year. - Include a holiday “ask” on your homepage. - Temporary brand your donation landing page with holiday language (or create a new landing page). More holiday fundraising resources:

DemocracyInAction - Holiday Fundraising webinar

Sea Change Strategies -

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