Salsa Scoop tag: ”blog:constitution“
CCR Closes the E-Advocacy Loop With Holiday VideoSubmitted Mon Dec 24 2007 10:56:34 GMT-0500 (EST)
Two weeks ago, the DIAtribe picked the brain of Owen Henkel at the Center for Constitutional Rights on the hit Send Bush a Copy of the Constitution action they've been running. So, after everyone clicks-here-to-take-action, what happens? Did they actually deliver all the Constitutions? Well ... sort of. Here's a wink-nod wrap to the action with a little virality of its own:
Smart Campaign Doubles CCR's List for PenniesSubmitted Mon Dec 10 2007 17:03:11 GMT-0500 (EST)
The DIA Salsa users at the Center for Constitutional Rights recently gave a great illustration of the power of smart targeting and messaging to balloon an online list ... paired, of course, with one smooth-handling e-advocacy tool. I caught CCR's Owen Henkel on the way out the door to a well-deserved break to find out just how they cooked up the pitch-perfect Send Bush a Copy of the Constitution online action. How did you come up with it? Were you looking specifically for something with virality, or did that follow the brilliance of the idea?
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