Salsa Scoop tag: ”blog:benchmarks“
Convio Releases a Benchmarks StudySubmitted Thu Jan 25 2007 10:44:10 GMT-0500 (EST)
Fresh off of doubling the client pool upon which to base future benchmarks studies, Convio has released a benchmarks study (link goes to a registration page you have to pass to get the .pdf), a handy update to the already year-old M+R e-Benchmarks Report. Though findings like "Email addresses are valuable" won't flabbergast anyone and many of the tips are pretty commonsensical, there are definitely some nuggets here worth noticing. For instance:
"Organizations with file sizes of fewer than 50,000 records experienced the fastest rate of growth during this period, at nearly twice that of the overall index". Again, not necessarily surprising -- small organizations have the most room to grow, of course -- but impressive, and hopefully inspiring.
Aggregate fundraising statistics, including their average online gift ($55.88), average value of an e-mail address ($5.24, but varying widely by organization type) and year-over-year growth in donations (again, widely varying by sector).
Aggregate e-mail statistics -- reporting a median open rate of 22% and click-through rate of 4%.