Salsa Scoop Email Standards Project Launches
Email Standards Project LaunchesSubmitted Wed Nov 28 2007 10:35:33 GMT-0500 (EST)
Comes the desperately overdue project for some kind of synoptic understanding of standards in e-mail. Sweet mercy, is that an oasis? Here's the introductory blog post:
[W]hy is it so hard to build a decent HTML email? The answer was not that nobody really cared, it was that the people who cared weren’t in a position to make any difference, or were not getting any support. That’s what the Email Standards Project is about: Making sure that people do care, that they do see why having standards support for email clients is important. And about making sure that our voices are heard by the people who can make a difference, the email client developers. This is not about complaining or being unrealistic. It’s about making contact with the right people, and getting them all the support they can use to improve their email clients. We want to work with the design community and the email clients to set some goals for email standards so that we can aim at a future when HTML email is not so hard.Via Campaign Monitor.