2010: The Salsa Year in ReviewSubmitted Sat Jan 01 2011 10:50:00 GMT-0500 (EST)
We are so excited to ring in 2011 and have so many exciting new things planned that our entire community will benefit from. But first, we wanted to take a moment to reflect on an incredible 2010. We are grateful beyond measure to serve such an amazing community of organizers, fundraisers, campaigners and activists, from every corner of the U.S. and all around the world. The Salsa community has accomplished so much in the past year. We just wanted to say thank you.
Over the past year, we:
Served some 2,000 organizations and campaigns with nearly 35,000 users
You depend on Salsa day in and day out for mission-critical operations like:
- Communicating, with over 2.5 billion emails
- Fundraising, to the tune of nearly $70 million
- Advocacy, routing 1.2 million constituent messages to elected officials
- Engaging, a universe of supporters, members, volunteers, and donors now numbering over 50 million people
Supported our 35,000 Salsa users
Salsa staff fielded 13,492 interactions with one underlying principle: How can we help our users effectively use Salsa to be better organizers?
- We hosted 218 webinars and our monthly Third Thursday in-person training series
- We added a new menu of on-demand training videos
- We regularly communicated and shared resources on the growing community site Salsa Commons
- We maintained over 99.9% uptime, and over 97% documented email delivery
- And, of course, we hosted a fabulous 2-day Community Conference in June!
Grew by over 30% and opened an office in downtown Austin, TX
Not only did we expand as an organization, we expanded as a community.We added some 30 million new contact records to our users' databases!!
We were also happy to welcome and migrate the AFL-CIO and its 900+ affiliates who now use Salsa to link hundreds of local unions and millions of labor members to organize on issues that matter for working families.
Developed over 30 brand-new Salsa software packages
All while upgrading nearly every major existing component of the Salsa platform!
There are literally too many Salsa upgrades to name, but here are some highlights:
- Actions 2.0, the next generation of constituent advocacy messages with thank-and-spank, rotating content suggestions, and integrated Letters to the Editor.
- mySalsa, a social networking integration empowering supporters to manage their own events and fundraising pages through their own communities.
- Sharing Salsa pages on Twitter and Facebook.
- Chapters, for larger organizations divided by region, our Chapters development was significantly expanded, including allowing multiple supporters per chapter, custom fields per chapter, unsubscribes per chapter, and expanded reporting.
Partnered with over 140 consultants, designers, and developers to help serve the Salsa community
This past summer, we launched the Salsa Market to help these partners extend the Salsa platform with amazing tools like:
- New Signature's click-to-call and Wordpress apps
- Flimp Media's multimedia emails plugin
- Revolution Messaging's text messaging/SMS app
- Mobile Common's mobile apps
Made the World a Better Place
Through the Salsa platform, we help our community of users reach millions of people to spread their message and galvanize people to action. There is no question that what we do is indeed capable of having a major influence on many progressive causes and winning campaigns. We're proud of the victories of our clients like:
- In California, Jerry Brown won the country's highest-profile gubernatorial election running on Salsa
- We celebrated when Missourians for the Protection of Dogs passed Proposition B, the "Puppy Mill Initiative" with the help of mySalsa community tools
- Multiple Salsa users, like the Gay & Lesbian Victory Fund and Equality Across America, helped lead the successful push to repeal Don't Ask, Don't Tell
- Health Care for America Now spearheaded the push for health insurance reform