4 Things Political Campaigns Can Do in the OffseasonSubmitted Tue Dec 21 2010 12:24:00 GMT-0500 (EST)
After months of long meetings, passionate speeches, and 15+-hour days, Election Day has come and gone, and it can be hard to think about the future. But even though many of us are still recovering from our respective political campaigns, it's important to remember that you have a list full of people that supported you during the campaign. That's real power that can be energized and utilized!
What to do now:
1. Your supporters want to hear from you. Satisfy them with regular communication. Since the campaign itself has died down, the volume can decrease, but make sure that your supporters still receive emails now and then. Tell them about local goings-on, tell them about what you're up to and how it relates to them.
2. Your supporters rallied to you for a reason. Help them continue to do so by pushing calls to action. From education to national security, from reproductive rights to clean energy, people chose to rally to you for a reason. They want to know about the recent votes in Congress, the progress (or lack thereof) happening in your community, and what you're doing about it. Whether through a petition, a "call Congress" ask, or some other engagement, keep your supporters plugged into politics--they'll appreciate you for it, you'll increase your base of support and (most importantly) you'll be playing a role in shaping policy and making our world a better place.
3. Use even more social media. Facebook, Twitter, and other social media updates only take a few seconds, but are a great way to stay in touch with supporters after the campaign. Social media can be even more casual than email, so updates about your activities, your family, and even your local sports team are all fair game (go Nationals!). And best of all, it's easy to post updates from your smartphone, so there's less interference with your day-to-day life.
4. Organize an event in your area. As much as I love online organizing (and I love it quite a bit), I'm a little old fashioned, and I have to say that nothing compares to meeting and talking with folks in person. Whether organizing around a local issue, fundraising for a charity or just keeping in touch with some of your most loyal friends and supporters, events are a great way to keep everyone engaged and are an underutilized tool, particularly in the offseason.
Bottom line: keep up the momentum! You spent months (and sometimes years) building up a base of support--don't let it waste away just because November's in the past.
Obligatory sales pitch: if you'd like Salsa to help with your ongoing organizing strategy, we're offering a discount to campaigns during the offseason to even further encourage continuing engagement.