Offseason OrganizingSubmitted Thu Nov 04 2010 17:07:00 GMT-0400 (EDT) by John Brougher
I'm John Brougher, and I lead the political team here at Salsa Labs. We're all still recovering from knocking on doors and hitting the phones, but even as we strike our campaign offices and marvel at our lack of sleep, we have to remember our ultimate goal: delivering desperately needed change across America.
The election is over, but the campaign has just begun.
For countless months, you’ve been developing contacts, fundraising online, holding events, and empowering your supporters via email and social networks—and Salsa's been there to help. Even though the votes (mostly) have been counted, the relationships you’ve been developing endure and must be maintained.
As ex-campaigners ourselves, we know how important it is to keep supporter relationships evergreen—that’s why I’m happy to announce Offseason Organizing, a Salsa program to recognize the new reality: the most effective campaigns are ongoing.
- Develop your supporter relationships during the offseason: You've worked hard to motivate your supporters to volunteer, donate more and vote—why stop now? Those same people will go to bat for you again, but only if you keep communicating with them after the election.
- Promote other candidates and causes: Your race is over, but other people and organizations can benefit from a highly organized constituency, like the folks already in your Salsa database.
- Keep and improve your data: You spent all that time and effort collecting email addresses and zip codes—make sure you retain access to that data and can even improve it, activating those supporters and getting more information to empower them again before the next cycle begins.
Come to the Offseason Organizing page to learn more about the program and signup today! Sign up your campaign before the end of November and receive 30% off program monthly fees.
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