(From this week's Weekly Highlight email. Click here to sign up to receive it in your inbox every week!)

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

How would your email list look with a few thousand -- maybe tens of thousands -- more names?

This week, I wanted to share an application available in the Salsa Market to help build your list ... one of the core needs of any online program. If you're still unsure whether the Market can help your organization, the change.org application is a great place to start.

Change.org, a cause-based media network and online hub for social change reaching millions of people, is partnering with Salsa Labs to offer an easy channel for promoting actions and acquiring permission-based lists of new activists.

We call it a sponsored petition model. Here's how it works:

1. Use Salsa tools to post your advocacy campaign to Change.org
2. Thousands of Change.org visitors taking action are invited to opt into your list
3. Change.org delivers the resulting opt-in supporters to you every week

Simple!

You pay only for the names you actually acquire, and once you have them, they're yours free and clear to email, solicit, or anything else you do with your supporters. It's 100% spam-free, since these folks asked to join your organization.

If this piques your interest, you can find out more about the product in the Salsa Market.

Or, just request information straight from the source (including pricing details) by emailing Matt Slutsky at mslutsky at change dot org.

Though this is a third-party tool, we at Salsa Labs always strive to make your experience with Salsa the best it can be. If you have questions or feedback about the Marketplace, the Change.org app, or anything else Salsa-related, I'd love to hear from you, too!

Sincerely,
Leslie

Leslie Hall
Director of Member Services

P.S. -- Check out our library of 2010 user conference slide decks ... it keeps growing every day.