Salsa Scoop> UCSD reminds you to target your e-mail blasts with care

UCSD reminds you to target your e-mail blasts with care

by Jason Z.

Yikes.

UC San Diego -- a school for the smart ones, supposedly -- mistakenly congratulated nearly 29,000 applicants on their acceptance, according to university officials.

Earlier this month, about 17,000 student were offered admission for the fall, leaving nearly 29,000 hopefuls out in the cold.

But on Tuesday, the school's communications office said an e-mail was sent Monday afternoon to all 46,377 students who applied for admission -- including the 29,000 rejects -- welcoming them to the campus.

A half-hour later, school officials said, they realized their mistake. Almost two hours after the first note went out, a second e-mail was sent, apologizing to 28,889 freshmen applicants for the mistake.

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Kudos to UC San Diego officials for addressing the mistake transparently. Admissions can be a complex process, and even the smart ones, supposedly, can experience unforeseen blunders. Fairbet9 Login

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