November 1, 2017

Resources on Program Promotion

Welcome to the first NORC Notes email! NORC Notes is a monthly email reminder of available resources on the NORC website and tips for how your program can use them.

Ombudsman Program Promotion

The program promotion landing page can be found here. For long-term care ombudsmen programs, marketing can be a way to communicate with long-term care residents and their families about the ombudsman program and its services. Ombudsman programs can use marketing as a way to “advertise” their services and recruit volunteers. Ombudsman programs can also use marketing to raise awareness around certain issues like residents’ rights, elder abuse and more. This page will take you to examples of social media posts, videos, annual reports, brochures, posters, newsletters and media outreach from states around the nation.

The Who, What, Where, Why, and How of the Long-Term Care Ombudsman Program

This presentation provides a brief overview of the program responsibilities required by federal law, so the information is applicable in every state. Attendees will gain an understanding about what the LTCOP does, who the LTCOP services, and how to contact the program.

LTCOPs can personalize these slides and use this presentation during: 

• Orientation and/or initial training of new LTCOP representatives
• Resident Council or Family Council meetings
• Community education sessions
• In-services for facility staff

Infographic for Ombudsman Program Promotion

This infographic has been created to give a brief overview of the work Ombudsman Programs do and the impact they have around the nation. This infographic can be used for volunteer recruitment and program promotion on program websites, via email, and social media. View the infographic as a PDF here.

Program Promotion Video from Texas

The Texas Ombudsman Program produced this video for you to use in your own programs. The video gives a short 3-minute overview of the purpose of the ombudsman program and the benefit families can gain if they call their ombudsman when they suspect a problem. The end of the video directs people to visit the NORC website so they can visit our Locate an Ombudsman page and find the contact information for their local program or programs can add their own contact information.

For program promotion, volunteer recruitment, and public education you can share this video:

• On your program's website and social media
• During facility in-service training
• In volunteer orientation and training
• In volunteer recruitment messages and materials
• At resident council and family council meetings

If you have any questions or are having trouble finding a resource, email ombudcenter@theconsumervoice.org.