Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We've recently tweaked the database to capture more information when your donors submit recurring donations -- those all-important automated, ongoing donations.

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Events 2 Webinar: Tue, Feb 15, 2pm EST

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Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, I wanted to share an oft-overlooked feature in Reports that may help your team get more out of your Salsa data.

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Scoring Webinar: Tue, Feb 8, 2pm EST

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Groups v. Tags Webinar: Wed, Jan 26, 3pm EDT

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Greetings, and Happy New Year!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We at Salsa Labs hope you and yours are enjoying a joyful holiday season. (And that you're using this crucial final week of the year to ask for donations.)

We're looking forward to another great year in 2011, and we can't wait to show you some of the new features we're cooking up. But as we bid an Auld Lang Syne to 2010, we thought it would be fun to revisit some of the Salsa releases we've spotlighted in the past twelve months.

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Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We at Salsa have processed hundreds of millions of dollars in online donations, and we can tell you that if the year's online fundraising is a pie with six slices:

• The first three fiscal quarters are one slice apiece.
• The fourth slice is October and November.
• The fifth slice is December through approximately Christmas.
• The last slice is the last week of the year - as valuable as months and months of fundraising in spring or summer.

Those critical last days of 2010 are here, and we wanted to dedicate this week's highlight to encouraging all Salsa users to help themselves to a nice, heaping slice of that pie.

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12/10 RootscampDC Kickoff Party Fri. Dec. 10th 8:00p EST

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Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

If you're like most organizations, December is the most important fundraising month of the year.

• About one-third of all donations Salsa Labs processes take place in December.

• Those December donations each yield about 50% more per gift than gifts from January to November.

So we thought we'd share a few tips you can use to make sure your donation pages are ready for the holiday rush.

Donation Page Checklist

Perhaps the best way to start checking up on a donation page is just to make a donation yourself. Is the link easy to find from your home page? Does the ask make sense? What happens after you give?

Like any other page on your site, donation pages can "age" into obsolescence as your site and strategy evolve. Better an ounce of prevention than a pound of lost donors.

Here are a few areas to give special attention to.

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Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We recently highlighted Salsa's tools for personalizing thank-you pages with the name of your donor or supporter after s/he takes action.

Today, we're going to translate that same trick to the automated Email Triggers your action pages launch.

Personalized Email Triggers

I hope you're already using Email Triggers widely to thank your supporters when they join, give, register, or take action on your Salsa pages.

When someone likes you that much, why settle for "Dear Supporter"? Personalized greetings like "Dear Adam" show the recipient that you care.

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