Posts by: unnamed user (7950)

Salsa Highlight: Perfect your emails with A/B testing

Greetings!

It's the "Salsa Weekly Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

We've highlighted this feature before, but it's so valuable to users that we thought we'd put the spotlight on it again:

Email A/B Testing

A/B Testing just means:

  • Sending slightly different versions of your emails to compare performance.

For instance, you might be wondering:

  • Will more people open an email with the subject "Please donate now" than "Help us reach our goal"?

Salsa's A/B testing makes it a snap to find the answer.

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Salsa Highlight: Personalized Donation Histories

Greetings!

It's the "Salsa Highlight," your quick hit on what's what in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week's feature is an oldie but a goodie, and one that many users aren't yet taking advantage of.

Personalize Emails with Dynamic Content

While a generic email message is fine to use for your online communications, email blasts that have personalized content directly relevant for the recipient often have more impact, result in more taken actions, and generate more page views.

The Salsa Email tool allows you to add several varieties of Dynamic Content from a picklist you'll find right under the HTML Content tab ...

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Salsa Highlight: SYBUNT and LYBUNT donor queries

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

Salsa's Query tool has grown to incorporate a number of donor-query options that you might want to be aware of heading into the second half of the year. It's never too early to start planning for those crucial year-end donations.

SYBUNT, LYBUNT, and other nifty donor queries

Assuming you're making use of Salsa Donations, you should see these choices when you go to the Supporter tab and build a new Query that uses Donation History.

A picklist lets you query for donors in many different ways. It's the options in the lower half of this list that are the newest and potentially most powerful features.

Image: Donation Query options

These tools should let your development team identify by name and/or target for email important segments of high- or lower-performing donors.

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6/30 Events 1

Events 1 Webinar: Thu, June 30. 12pm EST

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6/29 Groups vs. Tags

Groups v. Tags Webinar: Wed, June 29, 2pm EDT

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6/28 Scoring

Scoring Webinar: Tue, June 28, 12pm EST

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Salsa Highlight: Invoice Option for Paid Event Registrations

Tags: salsa.weeklyhighlight  |  Donations  |  Email  |  Events

Greetings!

It's the "Salsa Highlight," your quick hit on what's new in Salsa to help get the most out of your online program. As always, you can find plenty more news, updates, and conversation throughout the week on SalsaCommons.org.

This week, we wanted to turn the spotlight on a cool new feature we've recently added to Salsa Events.

"Invoice Me" Event Payment Option

You'll find this new option under an event's Event Fees tab: it's just a simple checkbox (unchecked by default) called Invoice Option available for any paid event.

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5/10 Scoring

Scoring Webinar: Tue, May 10, 2pm EST

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5/5 Signup Pages & Triggers

Signup Pages and Email Triggers Webinar: Thu, May 5, 3pm EST

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Update on Salsa Service

At approximately 12:35 PM EST, we experienced an issue with one of our load balancers that resulted in intermittent connectivity issues for most users.  We quickly realized the issue and brought additional resources online.  Users may have noticed errors and connectivity issues for as much as 30 minutes, though the issue itself was isolated quickly and has been resolved.  All Salsa pages and logins are functioning properly at this time.

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