Salsa Scoop> tag: ”blog:networkforgood“

The Wired Fundraiser: Network for Good Surveys People-Powered Giving

A couple of weeks ago, Network For Good hit the streets with The Wired Fundraiser (pdf), a report on the growing phenomenon of ordinary people raising money for causes and organizations they support ... without said organization's involvement, and sometimes without even its awareness. The key finding?
When Wired Fundraisers Talk, People Listen: Wired Fundraisers are regular people with a cause and a keyboard, and they are proving highly effective at fundraising for their favorite charity in an ever-widening personal sphere of influence online. That’s because today, the messenger matters even more than the message. People trust messengers they know, like friends and family. These messengers naturally communicate in the most effective ways – through personal means, in a conversational tone, and with great stories. A promotion from a charity can’t compete with that level of intimacy, authority or authenticity.

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Free Fundraising Widgets at Network For Good

Want one of these for your own site? Willing to spend about 60 seconds to make it happen? Network For Good has just rolled out a tool to generate instant free fundraising widgets for any of the million-plus nonprofits in their database. A widget is just a portable chunk of code for embedding third-party content on a web page. (Wikipedia entry)

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