Wed, Feb 06, 2013
4:30 PM - 6:30 PM

Salsa Live! Getting Your Donors To Fall In Love With You

Landing that first donation is hard—but getting the second gift can be even harder. Sure some donors love your mission right away, but others take some work. In this workshop, we’ll explore 11 ways you can tell if your donors love you. Through examples from nonprofits of all sizes, we’ll offer tips on new techniques you can try to woo current donors, lapsed donors, and even unsuspecting would-be donors (aka ‘prospects’) into everlasting love. And it wouldn’t be a Big Duck workshop if we didn’t touch on how fundraising relates to your brand, so there’ll be a splash of that in there as well.

Sponsored by



Who should attend?

Nonprofit executive, communications, development, or marketing staff. Board members welcome too. This workshop will be most helpful if you have an existing list of supporters, a website that can process donations, a database for tracking contributions, and a system for sending email blasts.

You'll leave with...

  • New ideas inspired by what other nonprofits are doing
  • A better understanding of the relationship between your organization’s brand and the communications channels you use to engage donors

Why should you participate?

  • “The amount I raise from individual donors--or the total number of donors I have—seems stuck.”
  • “Hundreds of people like us on Facebook, but we have no idea how and if we can raise money from them.”
  • ”Donors can give through our website, but we lack a real plan for what to do once they give.”
  • “I want to send my donors more than periodic appeals, but the person or team that manages our communications and/or advocacy efforts is completely separate from fundraising.”

What does it cost?

It's Free!


Farra Trompeter

Farra Trompeter, Vice President, Big Duck
Farra Trompeter is a vice president at Big Duck, a communications firm that works exclusively with nonprofit organizations. She has more than 15 years of experience in communications and fundraising for nonprofits. Farra’s expertise focuses on helping nonprofits use the internet (social media, websites, email, etc.) to increase visibility and connect with donors, activists, and other stakeholders. Farra is an active participant on the Communications Committee for the New York City Anti-Violence Project and helps organize 501TechNYC—a monthly meetup for local members and friends of the Nonprofit Technology Network (NTEN). She is a part-time faculty member at Milano The New School for Management and Urban Policy, where she teaches a class about Online Engagement for Nonprofits. Farra also holds an M.S. degree in nonprofit management from The New School. Farra tweets about nonprofit fundraising and communications via @farra.

Eric Rubin

Eric Rubin, Director of Enterprise Accounts, Salsa Labs
Eric Rubin is Director of Enterprise Accounts at Salsa Labs. In this role he works closely with nonprofits to develop comprehensive solutions to their online campaign needs. Eric worked previously on the Pepsi Refresh Project at GlobalGiving and spent several years with the UN Refugee Agency in Central America. He has a BA from University of Michigan and MA from American University. Outside of nonprofit technology, he's an actor/storyteller and participates in the Big Brother/Big Sister program in DC.

Event Location

20 Jay Street, Suite 524
Brooklyn, NY 11201

Register for this event
This event is at capacity and will not accept additional guests.