And now for something new...
12:00 AM Sep 13, 2005
Much
is being said about how to build your list, flog your blog and
encourage action online, so here is a retro concept—offline
organizing. This morning I attended a workshop by Civic Action
Strategies on turning online
activists into offline activists. Quick translation---getting email
addresses is not enough.
Often
times the gap between having your supporters take action online and
encouraging them to participate in offline events such as strategy
sessions, film screenings and community events is more difficult to
breach than you would like. However, these activities are key to
fostering strong relationships with your constituents and keeping
them interested in your issue.
Some
helpful tips from the training on initial offline engagement
strategies:
-
Encourage face-to-face or phone interaction to supplement online
outreach efforts
-
Target community outreach to build on exisitng relationships (
religious, occupational, voluntary)
-
Create polls and questionnaires to get supporter feedback on what
community activities they would participate in
-
Use educational conferences to help train people to become community
organizers for your issue
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