Stolen Playbook Series: RNC Website

03:00 PM Aug 22, 2005

The first entry in a franchise of peeks at effective e-advocacy strategy by the folks on the other team brings us to Brian Reich's entry on Personal Democracy Forum comparing the Republican Party's smooth-handling web redesign to the Dems', about which the best that Reich can offer is that it isn't as clunky as it used to be.

Brian, a Democrat, laments the fact that he can't get any information out of his party about what the big idea is, while the GOP happily passed his assessment around. As if to underscore the point, the first comment in response to his plea for a DNC reply is a thorough, lucid and congenial description of site strategy and future direction from Michael Turk -- eCampaign director of the Republican National Committee.

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