Backwards Hamburger, Sideways Marketing

01:52 PM Nov 14, 2006

Free Range Graphics -- DIA's old landlords -- just dropped this YouTube to promote the upcoming release of Fast Food Nation. Free Range always does tight video agitprop. The movie's got another nice viral hook with DoYouWantLiesWithThat.com, which solicits admissions of on-the-job indiscretions. (You can get the site itself to "confess" that it's actually a marketing page.) [Sort of like Allan Benamer's "confessions box" on the Confessions of a Nonprofit IT Director blog. Something about the idea of anonymously baring the soul is powerfully -- even mythologically -- alluring...] Original YouTube here.

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