Myspace--Tentative Best Practices

12:00 PM Aug 21, 2006

Lately, it seems Myspace.com is becoming integrated into many a nonprofit organization's marketing plan. Well, why not? It's free, and you have the opportunity to reach millions of youngsters and not so youngsters at the same time. With a little effort, your organization's Myspace profile can effectively help grow your list and increase visibility within the progressive community. Here, I've compiled some best practices that have emerged so far.

• Have a sign up box for your newsletter right on your profile.
• Include organizational info, but in a casual tone. You don't have to SpEEk lik Da kIdz, but keep it light.
• Using one of the profile generators to create custom colors and design for your page shows that you know what you're doing. It's really a matter of cutting and pasting some pre-generated html, and you can do that! 
• Your top 8 ( or 12, or 16) shows your organizational allies. Here's where you display your "best buds", issue wise. It gives individuals visiting your profile a good feel of what you're all about. If you're a member-driven organization, just have individuals as top 8.
• Don't overdo the bulletins. If you have something important to say, direct people to your Myspace blog.
• "Thanks for the add" is important. It shows appreciation and allows you to get more visibility on other people's profile pages. 
• Don't add just anyone; numbers are great but keep your organization's integrity in check.
• Myspace groups are a great way to align yourself with like minded individuals. They're not a place to spam about your issue, but casual participation in groups will build rapport. 
• Branding-it's not beneath you. Use your organization's logo as your main picture. You can add fun pictures of a rally you attended and staff members to the rest of your picture area

Oh yeah, add us.

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