March Madness Is Divinest Sense

02:00 PM Mar 18, 2006

Though I'm not in particular an NCAA basketball fan, I've blundered into a couple basketball pools nonetheless and added my glassy droplets to the $3.8 billion leak in the economic pipeline that is March Madness.

(This is an economic environment where uncompensated hours are de rigueur, so it seems a touch shortsighted to get bent out of shape about a few minutes filling out brackets. Heaven knows we're not a healthy people. A red Swingline or Gonzaga in the Sweet 16 might be the thing standing between a dutiful employee and an unexplained conflagration.)

Nor are the cagers, attended as they are by the furtive ministrations of so many diligent cubicle-ants, an unworthy locus for communications strategy.

DIA user Think Progress has given it a go with "Graduation Madness," which spelunkers of our API -- yes, this is a redesigned DIA campaign page -- will certainly wish to peruse. But as is so often the case, the grassroots has generated true genius in the art -- what Bruce Schneier dubbed "the cleverest social engineering attack I've read about in a long time."

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