Improvements to E-mail Reporting

09:30 AM Mar 06, 2006

You may have noticed some changes in the detailed e-mail performance reports in your HQ. That's because we've listened to your suggestions on how we can make these reports more useful, and rolled some of the best of them into the code.

Improvements include:

• Clearer labeling of e-mail status. One thing we have consistently heard is that the labels we used to use for the status of an e-mail ("Sent", "Sent and Opened", "Sent and Clicked") were confusing. Therefore, we've relabeled these with what we hope will be clearer names.
  
• Total sent displayed in report. Our old reports showed you the number of messages in each category, but didn't make clear that the total number sent for the blast was the sum of all three categories. Now, we've added the total sent for the blast onto the report so that you don't have to do the math.
  
• Percentages as well as totals. We used to show you only the total number of messages in each category.  That made it harder than it had to be to see "at a glance" how your blast had performed. We've now added percentages to the report, which makes it much easier to get a high-level view of performance.
• Metadata included in report. Every report now starts with the reference name, subject line, and date sent of the blast. This makes printing out copies of the report much nicer.

We're putting lots of effort into making reporting easier and more powerful for you, and this is the first fruit of that effort. Got suggestions for other ways we could improve our reporting? Send 'em to me at jlefkowitz@democracyinaction.org.

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