All aboard the cluetrain

01:00 PM Feb 01, 2006

For those of you who blog, David Weinberger has posted a very good short list of ethical guidelines for good blogging.

And that reminds me of a rant I've been meaning to go off on for a while now. One of the standard questions I ask people who do online communications for non-profits when I meet them is, "Have you read the Cluetrain Manifesto?" (Weinberger was one of the authors of that.) And I'm always surprised by how many people never have.

Cluetrain has been around for seven years now but its message is still fresh and relevant for those of us who do online communications for a living -- especially those of us who consider ourselves progressives, with all that implies about believing in the power of people to impact their world. If you are among the teeming millions who haven't read it yet, give it a shot and see if it doesn't prompt some new ideas.

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