E-xemplar: Chris Bell's Blog

03:00 PM Jan 16, 2006

If you don't already know the name Chris Bell, take note now: between the Texas GOP's ethical Hindenburg act and the prospective development of a three- or even four-way race splintering the Republican vote, he might just be Tom DeLay's next governor.

But we meet him here as a guy on a mission wielding a web site, as are we all. Bell -- or rather, his staff -- gets a well-deserved shout-out from the Politics and Technology blog for savvy use of the campaign blog (and make sure to scroll down to the comments section). Anyone out there trying to balance the competing demands of blogosphere-appropriate irreverence with those of branding and institutional voice might enjoy the resultant tipsheet. For that matter, they might want to add the P&T blog to their feeds.

(While the Bell campaign uses DemocracyInAction, they've got a different blogging tool. La varietà è la dolcezza di vita! You can go straight to the Bell blog here.)

Update:  EchoDitto -- the web strategy consultant for the campaign -- has a few additional remarks on the campaign's approach to blogging in general, and a link to their blogging Best Practices guide.

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