Digital Story Telling Tips

05:42 PM Jun 01, 2007

Below are some handy suggestions I pulled from the presentation Age of YouTube: Using Video Online to Reach the Masses which was presented at NTEN’s Technology 2007 Conference. The Serial Approach - Consider offering a series of short videos (2-3 minutes) that explain your issue, instead of making an expensive project video (or in addition to). See how I Love Mountains features short videos about the destructive practice of mountaintop removal on their homepage. About Us - Document what your organization does on an on-going basis through short videos. Think about interviewing staff, board members, volunteers or someone who was affected by your work. See how the WildWest Institute documents their efforts to protect and restore national forests. Fundraising Magnet - Use short videos as a fundraising tool and way to profile your projects. MoveOn continues to master online fundraising through videos and project level appeals. The "P" Word - Think of YouTube, My Space, etc like a “donate now” tool or widget. It works best when driven by good PLANNING and strategy. Check out M+R’s new article Power Up Your Campaign. It’s also likely that your videos won’t go viral, so plan accordingly. Be clear about what audience you are trying to influence and how it fits into your campaign goals. Recruit - Ideally, you’ll want to imbed your video on a campaign-oriented landing page that gives people opportunities to get involved right there. This may include a "tell a friend" link, code that let’s users embed video on their own sites, video link, petition and a place to make comments. Get some moves from BraveNew Films who is a hands down leader in the art of combining film with online advocacy. Issue Spark - Compelling videos can act as a spark to call significant attention to your issue. See how a protest organized by Oxfam forced Starbucks to react to their demand for Fair Trade coffee practices in Ethiopia. DemocracyInAction would love to know how your organization is using short videos.

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