Jason Rosenbaum -- Activist and online organizer currently with the PCCC
Patrick Schmitt -- Director of Global Campaigns at Change.org
Neil Sroka -- PCCC press secretary, former communications director for Anne Kuster for Congress 2010*
*DCCC New Media Director Brandon English was slated to participate but was unable to due to illness. Thanks to Neil for pinch-hitting!
WHAT IS “RAPID RESPONSE”?
Ever had a negative story about your organization flying around the internet or in the media? Has a recent event or emergency occurred, and you want to use the occasion to get people to take action? These are just a few examples of times when you’ll need to craft and execute a “rapid response” plan.
TYPES OF RAPID RESPONSE
1. Spread a message
Misinformation: Address it head-on or ignore it?
“Fight the Smears” approach (the head-on approach)
- Obama campaign’s “Fight the Smears”
- Healthcare for America Now (HCAN)
Lâm Trần
— 03:14 AM Nov 01, 2022
Thanks for this post