If nothing else, make your campaign pages witty. Cause and point--DIA member Freedom States Alliance created the vanity url gunguys.com, " Where everyone is a straight shooter". Kinda cute, right?
The site offers daily updates from the Gun Guys on issues such as gun buy backs, America's "shooting gallery" and the illegal gun trade. Serious stuff, in a piquant package, often draws a larger crowd to your issue.