Though I'm not in particular an NCAA basketball fan, I've blundered
into a couple basketball pools nonetheless and added my glassy droplets
to the $3.8 billion leak in the economic pipeline that is March Madness.
(This is an economic environment where uncompensated hours are de rigueur,
so it seems a touch shortsighted to get bent out of shape about a
few minutes filling out brackets. Heaven knows we're not a healthy
people. A red Swingline or Gonzaga in the Sweet 16 might be the
thing standing between a dutiful employee and an unexplained conflagration.)
Nor
are the cagers, attended as they are by the furtive ministrations of so many
diligent cubicle-ants, an unworthy locus for communications strategy.
DIA user Think Progress has given it a go with "Graduation Madness,"
which spelunkers of our API -- yes, this is a redesigned DIA campaign
page -- will certainly wish to peruse. But as is so often the case, the
grassroots has generated true genius in the art -- what Bruce Schneier dubbed "the cleverest social engineering attack I've read about in a long time."